Is it time to say goodbye to the celebrity pro-am?

It has been celebrity pro-am season on the DP World Tour in recent weeks.

We had Andy Murray playing in the BMW PGA Championship in 2024 alongside countless other sports stars and on-screen figures who are loved by thousands.

We also have the Alfred Dunhill Links Championship which attracts similar clientele. The fans appear to enjoy these events as the involvement of non-golf stars widens the mainstream interest.

But is it time to do away with celebrity pro-ams? Should they become a thing of the past? On the other hand, are they just harmless fun and a break from the stresses of tournament golf for the players?

This has been a debate on the lips of the NCG team for some time we decided to debate it…

Celebrity pro-am golf: Get rid or more of the same?

James Savage: Celebrity pro-ams are terrible and only serve to reinforce the non-inclusive stereotype that golf is only for people with loads of money.

Alex Perry: What do you mean? Manchester United fan Rory McIlroy’s playing partners for the BMW PGA Championship pro-am were Manchester United legend Paul Scholes, Manchester United legend Michael Carrick, and Manchester United legend Teddy Sheringham.

Dan Murphy: If it sprinkles some stardust on the event and the game in general then why not?

Alex Perry: If there’s a whole bunch of Manchester United legends playing in the pro-am, I’m there.

Mark Townsend: Preferable to Piers Morgan, DJ Spoony and the rest of the pro-am liggers though.

Alex Perry: Love Paul Scholes and Michael Carrick sheepishly hacking it around Wentworth. Hate Piers Morgan and Jeremy Kyle acting like they are the only celebrities who play golf.

Also a fan of Niall Horan and everything he’s done for the game.

James Savage: It’s good if they can get more people through the door. They’re just not for me. Is the whole idea of them not a bit lazy and tired? A short-sighted, quick win?

Alex Perry: But people lap them up. And until they stop lapping them up, the organisers will keep putting them on.

Dan Murphy: A quick win is exactly what people want to see when they attend a sporting event. Given that your average golf tournament is like a Test match in that it lasts several days, that is an issue when it comes to pulling in crowds.

James Savage: My idea instead of the pro-am would be to get all the best players in the field to commit to a one-hour clinic of ball striking and take questions from the crowd, talk about Trackman numbers etc.

Alex Perry: There’s no reason you can’t have both.

James Savage: Maybe just get the players to do nine holes in the pro-am and they can all give that other spare two hours doing something else – posing for pictures and autographs, doing clinics or whatever.

Mark Townsend: Nine-hole pro-ams are a must. The players shouldn’t have to spend more than five hours having their lives sapped out the day before the real thing. The tournament should do more to get punters and families there. Players hitting balls with big visuals is good, players talking generally isn’t.

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James Savage: The players are the real stars of the show and need to be more accessible. They are too pampered and need to give more back, instead of telling fans they are “too busy” to pose for pictures which take two seconds. I witnessed one multi-million-earning tour pro asking someone on a tour truck to get some socks sent to his house.

Mark Townsend: Any clues?

James Savage: Plays Wilson Clubs. Won a couple of times on the European Tour.

Alex Perry: What socks does he wear?

Dan Murphy: What these events need to do is let kids in for free and make sure there is plenty of family entertainment then definitely. It needs to be presented as a day out with lots to do. Sure, hard-core golf fans don’t need much else beyond refreshments but if there is other stuff to see and do then so much the better.

Alex Perry: Like the Hero Challenge…

James Savage: If the weather was nice and it cost £15 per adult with kids in for free I’d attend. There needs to be something to keep my wife and daughter entertained but maybe the golf will pique their interest too.

Alex Perry: I’m a proper armchair fan when it comes to golf. Sure, going around watching some really good players strut their stuff is excellent and intriguing, but unless the field is of the highest quality – like it is at The Open – then I find it really hard work to get fired up for it. Get me in front of the TV with snacks and beers and Butch and slow-mo replays.

Dan Murphy: You get so few opportunities to see really top-class golf in this country that you have to take the opportunity. Given how much 90 minutes of football costs, I think golf is actually well-priced.

Alex Perry: But if I’m watching football I can see all the action in one go. How annoying is it when you’re on a golf course and hear a roar from a few hundred yards away?

Dan Murphy: Clearly, the strength of the field is also a factor but you have to acknowledge that sports fans in great numbers attend the likes of T20 and Championship – and the lower leagues for that matter – football. In neither case are they seeing the best players. They go because it means something. That and you get a result.

Alex Perry: If tickets were reasonably priced I would go and watch. If tickets were expensive and there were no big names I wanted to follow around then I wouldn’t bother.

James Savage: On a personal level, I’d rather go on a practice day than a tournament day.

Mark Townsend: Practice days should all be free. Watching endless groups chipping and putting for five minutes on each green isn’t the best entertainment. If I have a personal interest then yes, brilliant. Otherwise, stick me in front of the box. I spend most of my time at tournaments thinking I’m missing out.

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 What do you make of celebrity pro am golf? Is celebrity pro am golf harmless fun, or not your cup of tea? Tell us on X!